Turkish olive oil has entered the African market

Turkish olive oil producer Köklü Zeytincilik opened its second international store in Cape Town, South Africa, marking its entry into the African market after debuting its first overseas outlet in Seoul. The expansion follows the company's earlier move into South Korea and signals a push to build retail presence beyond Türkiye. The store opening matters as a test of whether Turkish olive oil brands can gain traction in African consumer markets. Watch for further store openings and whether the company extends distribution into other African cities.