Turkey's first E-Commerce Standards Index announced: Consumers' top priority is trust

Türkiye’s first E-Commerce Standards Index, conducted independently by the Veri Institute, was released, identifying trust as consumers’ top priority for “good e-commerce” among five core expectations. The survey found that 40% of consumers cite Amazon as the brand setting the standard for good e-commerce, while 41% say Amazon raises the overall quality of the online shopping experience. The index matters because it establishes a benchmark for how Turkish shoppers define e-commerce quality at a time of rapid market growth. What to watch next is whether rival marketplaces and regulators adopt the index’s five criteria as a de facto standard.