What's The Point Of Buying A Touchscreen Laptop When You Could Just Get A Tablet?
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Apple unveiled its first touchscreen Mac, the PROLED MacBook Pro, reversing co-founder Steve Jobs’s long-standing dismissal of touchscreen laptops as “ergonomically terrible” and his 2010 bet on the iPad as the alternative. The move comes as iPads have grown more Mac-like, sharing processors with Macs and gaining a multitasking interface in iPadOS, while some Android tablets have likewise added PC-style features. Tablets retain an edge on price—often hundreds of dollars cheaper, a key factor as memory prices surge—and on portability for travel and in-flight use. The shift matters because it blurs the line between Apple’s tablet and laptop lineups, potentially reshaping how the company segments its hardware. What to watch next: how Apple positions the touchscreen MacBook Pro against its iPad Pro and whether developers build touch-first software for macOS.
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Named in this story
Apple (AAPL), iPad, MacBook Pro, Steve Jobs
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