Is the 140-minute era in Turkish TV series coming to an end? Crisis alarm in the industry

Turkey’s TV drama industry is facing a cost crisis as advertising revenue declines and per-episode production costs reach 30–35 million lira, prompting producers to seek pay cuts from actors and to push for shorter runtimes than the current 140 minutes. The sector, which reaches millions of viewers abroad, is weighing a new production model as costs outpace revenue. Watch for whether broadcasters and studios agree to trim episode lengths and talent fees, and how those changes affect export revenue.