I launched a gluten-free bakery from my kitchen after leaving finance. It's on track to make $3M in revenue this year.
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Addison LaBonte launched gluten-free bakery Sweet Addison's in January 2024 after a 2023 layoff from her finance job, and the Dallas-based company is now on track to exceed $3 million in revenue this year with a team of 10. Sweet Addison's, which began in LaBonte's apartment kitchen with roughly $8,000 in first-month sales, now ships nationwide and is stocked in about 10 Dallas-Fort Worth coffee shops and four to five New York City locations. LaBonte built an online audience of about 150,000 before launch and has since grown to more than 600,000 followers across Instagram (325,000), TikTok (103,000) and Facebook (203,000), with social media followers serving as the bakery's first customers. The trajectory highlights how creator-led food brands can convert niche audiences into national e-commerce revenue, though the company remains privately held and does not disclose profitability.
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Named in this story
Addison LaBonte, Sweet Addison's, Dallas