Snap and crackle but no pop: Rice Krispies reformulated due to lack of rice

Kellogg’s has reformulated its Rice Krispies and Coco Pops cereals, replacing whole rice with rice flour in Rice Krispies and a rice flour-corn flour blend in Coco Pops, citing “changing weather conditions” and the climate crisis affecting the quality and availability of rice and other grains. The company said the changes are intended to maintain consistent product quality. The reformulation affects two of Kellogg’s most popular cereal brands in the UK market. It matters because it shows how climate-driven supply constraints are forcing major food manufacturers to alter core recipes. What to watch next: whether other cereal makers follow suit and whether the reformulated products retain consumer acceptance.