MoonPay executive discusses loyalty rewards for branded stablecoins

MoonPay executives are pitching branded stablecoins as a new foundation for loyalty rewards programs, arguing that tokenized rewards could move seamlessly across different merchant networks rather than being trapped within a single issuer's ecosystem. The concept ties into the broader expansion of stablecoins beyond trading and payments into consumer-facing commerce, where brands could issue their own dollar-pegged tokens backed by reserves. MoonPay's position as a payments infrastructure provider gives it a stake in how these tokens are minted, custodied and redeemed across chains. Specific figures on token supply, transaction volumes or partner commitments were not disclosed in the article. What to watch next is whether major merchants and loyalty programs adopt branded stablecoins, and whether interoperability standards emerge that let rewards flow between competing networks without friction.