Expedia CEO says AI agents aren't changing booking habits — yet
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Expedia CEO Ariane Gorin said AI agents have not yet altered consumer booking behavior, even as she called the technology an exciting development for the travel industry. In a CNBC interview, Gorin indicated that adoption of AI-powered booking tools has yet to translate into a measurable shift in how customers make travel reservations. The comments suggest the travel sector's heavy investment in AI may take time to show up in actual transaction volumes. Investors and analysts will be watching Expedia's upcoming booking and revenue figures for signs that AI-driven tools are beginning to influence demand.
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Expedia, Ariane Gorin, CNBC