OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

OpenAI introduced business profiles for ChatGPT, letting companies claim and customize listings that appear when users ask the chatbot for recommendations. The feature pushes ChatGPT further into consumer discovery territory long dominated by Google, though OpenAI did not disclose how many businesses or users are involved. It matters because search-driven discovery is a major advertising and commerce funnel, and ChatGPT's recommendations could redirect consumer attention and spending away from traditional search. Watch for whether OpenAI adds verification, analytics or paid placement to these profiles, and how Google responds in its own AI search products.