USPS® ZIP Code Boundaries | PostalPro

The U.S. Postal Service’s Mailing Services team is offering a set of strategic incentives through its PostalPro program, including a Mail Growth Incentive and mailing promotions designed to lift mailer engagement and response rates by encouraging higher-value mailpieces. The programs are aimed at both businesses and individual mailers, with the agency positioning the incentives as a way to increase interaction with mailed communications. The PostalPro listing does not disclose specific funding levels, user figures, or revenue totals for the initiatives. The effort matters because it signals USPS is leaning on pricing and promotional levers to keep mail volumes and mailer participation steady amid ongoing changes in the mailing industry. What to watch next is how mailers respond to the growth incentive and whether the promotions produce measurable gains in response rates and mailpiece value.