The striking result in online shopping in Turkey: 69 percent of consumers do not do this

Türkiye's e-commerce volume rose 52.2% in 2025 to more than 4.57 trillion lira, according to new research, with consumer trust outweighing price advantages in shopping decisions. The study found that 69% of consumers will not shop on a platform they do not recognize even if the same product is 10% cheaper there. The findings suggest established marketplaces hold a durable edge over discount-focused newcomers as Türkiye's online retail sector continues its rapid expansion. Watch whether newer platforms respond with stronger trust-building measures, such as buyer protection and transparent seller verification, rather than deeper discounts.