Nekta searches over 300 million creator profiles to automate affiliate management.

Necta launched an AI agent that searches more than 300 million creator profiles to automate influencer partnership management, covering candidate discovery, outreach, collaboration management, and campaign performance tracking. The 300 million figure refers to the pool of profiles the agent scans, not the number of creators Necta has actually partnered with. The agent surfaces emerging creators even without large follower counts, builds ranked recommendation lists, and adds new candidates as creators gain traction. It also assesses content context and brand fit, including video topics and past ad collaborations, rather than relying on simple keyword checks to evaluate brand safety. The tool targets the manual, labor-intensive work of sourcing and vetting creators at scale, and the next thing to watch is how well its context-based brand-safety screening and emerging-creator rankings perform in live campaigns.