Ninja’s first-ever microwave just replaced two of my kitchen appliances at once

Ninja, the kitchen-appliance brand owned by SharkNinja, has launched its first-ever microwave, the Ninja Crispi Microwave, marking the company's entry into a category long dominated by legacy players. The product's headline feature is FusionCrisp technology, which pairs microwave speed with air-fryer-style crisping, allowing it to replace both a traditional microwave and a separate air fryer. The move extends SharkNinja's strategy of disrupting mature appliance categories with multifunctional, premium-priced devices, a playbook that has driven strong growth across its air fryer, blender, and cookware lines. The launch intensifies competition with rivals such as Breville, Panasonic, and GE Appliances in the roughly $2 billion U.S. microwave market. Investors should watch early sell-through, holiday-quarter sales data, and whether SharkNinja discloses Crispi revenue or unit figures in upcoming earnings reports.