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MarketsEkonomimTurkish, translatedFiled 2 days ago

Entrust your smile to a specialist, not a video

Original headlineGülüşünüzü bir videoya değil, bir uzmana emanet edin

Open the sourceReported by Ekonomim, ekonomim.com, 10 November 2026

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Dr. Elif Öğüt, a faculty member in Biruni University’s Vocational School of Health Services Dental Services Department, warned that social media-driven teeth-whitening trends and at-home oral care practices can cause permanent dental damage. She singled out lemon-and-baking-soda whitening, activated-charcoal toothpastes, uncontrolled whitening kits and DIY tartar removal as carrying serious risks. Öğüt stressed that enamel loss is irreversible, saying smiles should be entrusted to a professional rather than a video. The warning matters because such trends spread rapidly online, often without clinical oversight. What to watch next is whether consumers shift toward dentist-supervised whitening and whether regulators or dental associations issue clearer guidance on at-home products.

Muhabbit's AI wrote this summary in its own words from Ekonomim's report and translated it from Turkish. It can get details wrong, so check the source.

Named in this story

Elif Öğüt, Biruni Üniversitesi