Hyperscalers have got a huge PR problem with data centers—this regulation academic has figured out the playbook for what they should do next | Fortune

Regulation academic and data center policy expert [Name] argues that hyperscalers face a mounting public relations crisis over data centers and has outlined a playbook for how they should respond, Fortune reported. The article, published November 12, 2026, frames the issue as a political and reputational challenge for major cloud and AI infrastructure companies as local opposition to data center buildouts intensifies. The playbook centers on how hyperscalers should engage with regulators and communities rather than relying solely on economic arguments. The stakes are high because data center expansion underpins the AI boom and the companies' capital spending plans. What to watch next is whether hyperscalers adopt the recommended approach as permitting and local approval fights escalate.