BIG DISCOUNT STARTED AT ŞOK: PRICES DREW ATTENTION! (ŞOK NOVEMBER 4-10)

ŞOK Marketler launched a week-long discount campaign running November 4-10 across all its stores in Turkey, featuring promotional prices on household goods, food and detergents alongside interest-free installment options. The retailer is positioning the aktüel ürünler lineup around budget-conscious shoppers, with no specific discount rates or price points disclosed in the announcement. The promotion matters as a gauge of price competition among Turkey's discount grocers amid sustained consumer pressure on household budgets. Investors will watch whether the campaign lifts store traffic and basket sizes at ŞOK, a publicly listed chain, and whether rivals respond with matching promotions.