Annualized £1.07 billion… Estimated UK consumer spending on AI subscriptions
Original headline연환산 10억7000만파운드…영국 소비자 AI 구독 지출 추정
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UK consumers’ spending on paid AI subscriptions reached an annualized £1.07bn in July 2026, according to a Warwick University CAGE working paper, “Who Pays for AI?” The figure reflects the pace of July spending annualized, not actual trailing 12-month spending. Researchers analyzed anonymized transaction records from 14.2 million bank and card accounts between January 2022 and August 2026, weighted to represent the UK adult population, covering standalone AI services paid for directly by individuals. The 14.2 million figure refers to accounts with collected transactions, not surveyed people or subscribers. The estimate matters as an early measure of direct consumer spending on AI tools; next, watch whether the annualized run rate holds as adoption broadens and more AI services bundle subscriptions.
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Named in this story
UK consumers, University of Warwick, CAGE Research Centre