A post by @coinbase on X.

Coinbase launched a social media giveaway offering two tickets to the League of Legends Worlds Final in New York City to one winner who is both a Coinbase fan and a League player. To enter, participants must quote the exchange's post and share their favorite thing about the champion Dr. Mundo, with the company suggesting options such as his cleavers, his regeneration, or his habit of repeating his own name. The promotion ties the largest U.S. crypto exchange to one of esports' biggest annual events, leaning on League of Legends' large global audience to drive engagement on X. It matters as another example of crypto brands using gaming and pop-culture moments rather than product messaging to reach retail users. What to watch next is how much quote-post engagement the campaign draws and whether Coinbase extends similar event-based giveaways around future esports or crypto conferences.