November Is The Month Of Fake Black Friday Tech Deals - Here's How To Spot Them

A UK consumer study found that 83% of 175 products tracked across eight retailers, including Amazon, were available at the same price or lower outside the Black Friday sales window, casting doubt on the value of advertised discounts ahead of November 27. The findings matter because retailers such as Amazon and Best Buy are extending promotions well before the holiday, blurring the line between genuine markdowns and marketing. Shoppers should compare prices against historical levels rather than trusting discount labels, and watch for phishing emails and fake storefronts as the promotional period ramps up.