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China's central bank is investigating Solana's advertising campaign in Shanghai's Lujiazui financial district after authorities discovered the promotional placements, according to an official cited by Wu Blockchain. The People's Bank of China representative said the ads were placed through an intermediary, though the report did not specify which one or what regulatory concerns were raised. The scrutiny matters because mainland China maintains a strict ban on cryptocurrency trading and related business activity, making visible public marketing by a major blockchain network notable. Solana's SOL token and the network's ecosystem activity are closely watched by offshore investors for signs of demand from Chinese users despite the restrictions. What to watch next is whether the PBOC's review results in the ads being pulled, modified, or cleared, and whether other crypto projects follow Solana into high-profile mainland advertising.

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People's Bank of China, Solana (SOL), Shanghai Lujiazui, Wu Blockchain

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