Elon Musk once said the Cybertruck would be Tesla’s ‘best product ever.’ Now he’s winding down production

Tesla is winding down Cybertruck production after sales of the vehicle fell 48% between 2024 and 2025, according to a Cox Automotive/Kelley Blue Book estimate, a sharp reversal for a model Elon Musk once called the company’s “best product ever.” The pullback underscores weakening demand for Tesla’s high-priced electric pickup amid a crowded EV market and shifting consumer preferences. The move matters because the Cybertruck was meant to expand Tesla’s lineup and defend its lead in the U.S. EV segment, and slowing sales raise questions about the company’s growth trajectory. Investors will watch Tesla’s next production and delivery updates for signs of how quickly the company reallocates capacity and whether other models can offset the shortfall.