Reddit ($RDDT) tests ads in search results... applied to some advertisers first
Original headline레딧($RDDT), 검색 결과 광고 시험…일부 광고주부터 적용
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Reddit ($RDDT) has begun testing search-results ads with a select group of eligible advertisers, announced on the 3rd, marking its first move to monetize search intent directly. The trial uses Reddit's existing ad-targeting technology to match ads to query relevance—for example, showing coffee machines, beans, and mugs for "espresso station" searches, or monitors, desks, and office chairs for "home office setup." Reddit said it will monitor user response during the test and adjust the ad experience for both users and advertisers. The initiative matters because search ads typically command higher intent-driven pricing than feed placements, giving Reddit a new inventory lever ahead of its next earnings report. What to watch next: whether the test expands beyond the initial advertiser cohort and how search-ad pricing and engagement compare with Reddit's core feed ads.
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