Bilt bets on local businesses, hospitality and major sports franchises, expanding beyond residential rewards

Bilt launched two new platforms aimed at helping local businesses and event venues attract customers and build loyalty, expanding the rewards startup beyond its residential rent-and-mortgage base into hospitality and major sports franchises. The move extends Bilt's loyalty model to merchants and venues seeking repeat visits, diversifying a business built on residential rewards. Financial terms and specific partner names were not disclosed in the announcement. The expansion matters because it tests whether Bilt's rewards engine can drive traffic for small businesses and sports properties, not just housing payments. Watch for named merchant and franchise partners, adoption metrics and any change to Bilt's rewards economics as the platforms scale.