Trademarks & Symbols Vol. 2, Kuwayama: 1,504 Marks · symbools

Trademarks & Symbols Vol. 2, a 1973 design reference by Yasaburo Kuwayama published by Van Nostrand Reinhold (ISBN 0-442-24564-5), has been digitized by Kelvin Adithya on the symbools platform, cataloging 1,504 marks from 725 designers across 1,142 companies in 30 countries. The collection spans human figures, birds, arrows, and hiragana, and is accompanied by three essays on how marks evolve, when two marks are too alike, and how design competitions select winners. The digitization effort is ongoing, with each mark traced from scans of the original book and polished individually, meaning some edges and details may not yet match the source artwork. The project is limited to noncommercial use, with all marks remaining the property of their owners. For a design reference resource, the scale of the catalog—1,504 marks—makes it a notable archive for trademark and symbol research. Watch for continued updates as Adithya refines the collection and responds to feedback via direct message or post replies.