Strive CEO on Bitcoin Plunge: Pullbacks Are a Good Time to Increase Exposure

Strive CEO Matt Cole said Bitcoin’s slide toward its 200-week moving average near $68,000 is a buying opportunity rather than a reason to retreat, framing drawdowns as a chance to build exposure. The comment came as bitcoin traded close to that long-term trend line, a level traders watch as a gauge of cycle support. Strive, which has pivoted toward a bitcoin treasury strategy, is effectively arguing that volatility should be met with accumulation rather than de-risking. The stance matters because corporate treasury holders are increasingly a source of marginal demand, and their willingness to add during declines can influence how quickly the market absorbs sell pressure. What to watch next is whether bitcoin holds the 200-week average and whether other treasury-focused firms match Strive’s buy-the-dip messaging with actual purchases.