Uber ($UBER) launches parking reservation service in 15 U.S. cities

Uber launched Uber Parking, an in-app feature for reserving and paying for parking spaces, across 15 U.S. cities including New York, Los Angeles, Chicago, San Francisco, Seattle and Washington, D.C., roughly nine months after announcing its acquisition of SpotHero in February. The service initially targets customers who drive themselves, letting users enter a destination and parking date and time on the app's home screen to see facilities displayed on a map. The rollout marks Uber's push beyond ride-hailing into the broader mobility and parking market, leveraging the SpotHero deal to embed reservation and payment capabilities directly into its main app. It matters as a test of whether Uber can capture everyday driver spend and add a recurring transaction layer to its platform. What to watch next is whether Uber expands parking beyond the 15 launch cities and how quickly it folds SpotHero's inventory and pricing into its app.