Amazon’s new basic Kindle proves you don’t need all the bells and whistles
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Amazon has redesigned its entry-level Kindle, raising the price while adding a lighter build and an improved display. The new basic model is positioned to make the pricier Kindle variants less necessary for most readers. Amazon is betting that core reading features, rather than premium extras, will drive adoption of its cheapest e-reader. The move matters because the budget tier is where Amazon recruits new e-book customers into its ecosystem. Watch whether the higher price dampens demand for the entry model and how rivals price their own budget e-readers in response.
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Kindle, Amazon (AMZN)
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