The New York Times Company Is Reportedly Trying To Buy Letterboxd For $330 Million
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The New York Times Company is in exclusive negotiations to acquire social film platform Letterboxd for approximately $330 million, up from an earlier reported figure of $250 million. Letterboxd, which has about 30 million members and is projected to generate $15 million in revenue for 2026, would continue operating as a standalone site, though the Times Company could integrate its own advertising technology. The deal is not final and could still fall through, and the Times Company declined to confirm the report. The acquisition would give the publisher a fast-growing, highly engaged cinephile community that includes prominent users such as Martin Scorsese, extending its subscription and advertising ambitions beyond news. Watch for formal confirmation of the deal and any details on how the Times Company plans to monetize Letterboxd's audience.
Muhabbit's AI wrote this summary in its own words from Engadget's report. It can get details wrong, so check the source.
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The New York Times Company, Letterboxd, Tiny, Martin Scorsese