Shakespeare’s Globe unveils typeface using intricate designs from playwright’s First Folio

Shakespeare’s Globe has released a new typeface, “Globe Folio,” built from intricate ornamental designs found in the playwright’s 1623 First Folio. The London theatre and cultural venue developed the font as part of its visual identity, drawing on the collection’s decorative letterforms and woodcut flourishes. The release extends the Globe’s commercial and brand licensing work, which includes theatre productions, tours and retail, though no financial terms were disclosed. It matters as arts institutions increasingly turn archival assets into branded products and digital tools that can generate revenue beyond ticket sales. Watch for how widely the typeface is adopted across the Globe’s marketing, publishing and merchandise, and whether licensing to outside designers follows.