November discounts increased tradesmen's sales expectations

Mehmet Yiğiner, head of the Turkish Confederation of Tradesmen and Craftsmen (TESK), said retailers’ sales expectations have risen for November’s discount campaigns, which he described as one of the year’s busiest shopping periods. He said tradesmen expect the promotions to lift customer traffic and turnover as the market picks up. The comments signal optimism among small retailers heading into the year-end shopping season. What to watch next is whether the anticipated increase in footfall actually translates into higher sales for small businesses.