X launches its own clipping feature to spur influencer engagement
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X launched a native clipping feature that lets users cut long videos into short, shareable clips, moving the platform into a format popularized by rivals. The tool is aimed at boosting influencer engagement and viral distribution on X, which has leaned on creator content to lift activity since its 2022 acquisition by Elon Musk. The feature arrives as short-form video becomes a key battleground among social platforms competing for creator attention and advertising dollars. Watch whether X ties the tool to creator payouts and how quickly influencers adopt it versus established clipping workflows on YouTube and TikTok.
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