Cotton on the internet, polyester on the label: Company hit with massive fine
Original headlineİnternette pamuk, etikette polyester: Firmaya dev ceza kesildi
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Turkey’s Advertising Board fined an unnamed company TL 1,083,706 for misleading promotion and ordered its advertisements halted after a consumer found that cushion covers sold online as cotton were labeled polyester. The case centers on a mismatch between the product’s online description and its actual fiber content, which the board treated as deceptive advertising. The penalty underscores growing regulatory scrutiny of e-commerce product claims in Turkey and the reputational risk for retailers whose listings diverge from labels. What to watch next is whether the company appeals the ruling or revises its product listings, and whether the board pursues similar cases against other online sellers.
Muhabbit's AI wrote this summary in its own words from Dünya's report and translated it from Turkish. It can get details wrong, so check the source.
Named in this story
Reklam Kurulu, firm