Caitlin Clark signs as first-ever brand partner with Dick's and Foot Locker

Caitlin Clark has signed a multiyear endorsement deal with Dick’s Sporting Goods and Foot Locker, marking the first time either retailer has partnered with an individual athlete. The agreement gives the WNBA star a dual-retail platform as both chains look to deepen their ties to women’s basketball and young consumers. Financial terms were not disclosed. The deal follows Clark’s rapid rise as one of the most marketable figures in sports and extends her portfolio beyond existing partnerships. Watch for how the retailers activate the partnership across stores and digital channels, and whether the arrangement sets a template for rival chains to sign individual athletes.