New era in insurance: Integrated insurance has come into effect

Turkey’s Insurance and Private Pension Regulation and Supervision Agency (SEDDK) has brought its Regulation on Integrated Insurances into force, setting rules for insurance products sold alongside goods and services. The framework aims to make it easier for consumers to access insurance coverage while defining the procedures and principles insurers must follow for these bundled offerings. It matters because the rule governs how insurance is distributed through retail and service transactions, a channel that can expand policy penetration. What to watch next is how insurers and retailers adapt their bundled products and disclosures to comply with the new requirements.