Itch.io Adds A Filter For Games With Gen AI Disclosures

Itch.io has added a "No AI" filter to its game browsing and search menus, letting users exclude titles that disclose generative AI use; applying the filter reduced visible projects from more than 1.77 million to fewer than 425,000. The platform already asks creators to disclose AI use and bars "excessive amounts" of automatically generated content as spam, though it does not specify penalties for missing tags. The move matters because Itch.io hosts a large indie catalog and game jams with widely varying AI rules, and it gives users a self-reported way to avoid AI-heavy releases. Steam, the much larger marketplace, requires generative AI disclosures but still lacks a store-level filter, making it the next platform to watch.