Oura to acquire AI-native primary care startup Counsel Health for $625M

Oura agreed to acquire AI-native primary care startup Counsel Health for $625 million, the companies said, marking the smart-ring maker’s push beyond wearables into clinical services. The deal follows Oura’s decision a few weeks earlier to indefinitely postpone an IPO of up to $2.2 billion, citing uncertainty in the IPO market. Counsel Health’s AI-assisted primary care model would give Oura a direct care-delivery layer to pair with its health-tracking hardware and subscription data. The acquisition is intended to deepen Oura’s position in preventive health as wearable makers compete to convert sensor data into paid clinical services. Watch whether Oura integrates Counsel Health’s care offerings into its membership tiers and whether the deal affects the timing or valuation of its eventual public listing.