'I Play Rocky' writer says rival studios balked at 'advertising another studio's franchise' | Fortune
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Writer Peter Farrelly said rival studios passed on distributing "I Play Rocky" because they were reluctant to promote a franchise owned by another company, leaving Amazon MGM to back the film about Sylvester Stallone's struggle to make the 1976 original. The project, which Farrelly wrote and is directing, centers on Stallone's refusal to sell the "Rocky" script unless he starred in it. The remarks, reported by Fortune on November 10, 2026, highlight how franchise ownership shapes which studios will take on a project. Amazon MGM's involvement keeps the film tied to the MGM library that holds the "Rocky" rights. What to watch next: release timing and casting for the film as Amazon MGM moves it toward production.
Muhabbit's AI wrote this summary in its own words from Fortune's report. It can get details wrong, so check the source.
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I Play Rocky, rival studios