OpenAI provides ChatGPT consulting agents to eligible U.S. companies

OpenAI has begun letting eligible U.S. e-commerce and online services companies build and publish customer-facing Business Agents inside ChatGPT, managed through a Business Hub where firms maintain their business and product information and users choose whether to engage the agent. The rollout is governed by ChatGPT business terms updated November 9 and Business Agent policies revised November 10, with setup guidance covering business registration, verification and agent publication. The company distinguishes the scope for registering a business profile from the separate scope for creating an agent, and profile registration requires ChatGPT access plus the necessary verification. The move matters because it pushes ChatGPT from a general assistant toward a distribution and customer-service channel for merchants, potentially shifting how brands handle inbound queries. What to watch next is how broadly OpenAI expands eligibility beyond the initial U.S. cohort and how verification requirements shape which businesses can actually launch agents.