Introducing the Ford Privacy Promise: You're in Control of Your Data
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Ford announced the Privacy Promise, a customer data commitment covering its connected vehicles and the Ford App, with a new website detailing its privacy practices and letting users customize vehicle data settings in-vehicle or via the app. The initiative, announced by Kristin Jones on February 11, 2026, comes as Ford's connected vehicle and app user base continues to expand, making data governance a growing competitive and regulatory issue for automakers. The move positions Ford among automakers competing on trust as vehicles increasingly generate and transmit driver data, amid heightened scrutiny of connected-car data practices from regulators and consumers. Ford is emphasizing customer control, stating that owners decide what data they share and can adjust privacy settings at any time. Watch for whether other automakers follow with similar commitments and how Ford's data practices hold up under regulatory review.
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