The Ministry took action against the "Kaaba covering scent" advertisement

Turkey’s Trade Ministry ordered a halt to e-commerce ads using phrases such as “Kaaba cover scent” and “Al-Aqsa Mosque scent,” ruling that the marketing language exploits religious sentiment. The ministry said the decision targets product listings on online marketplaces that invoke the two holy sites to sell fragrances. The move signals tighter scrutiny of advertising claims in Turkey’s e-commerce sector, where religious and cultural references are widely used to differentiate products. Watch for platforms to revise or pull affected listings, and for whether the ministry extends the standard to other symbolic terms in future rulings.