It concerns millions of card users, the countdown for reward points

With the year-end deadline approaching, holders of credit card and loyalty program balances are being warned that unredeemed cash points, miles and reward balances may be reset after the evening of Dec. 31. Users are being urged to check their balances and redeem them before the cutoff. The warning affects millions of cardholders across Turkey’s loyalty and rewards schemes. The reset risk matters because unused balances represent stored value that consumers lose if not spent in time. What to watch next is whether issuers extend redemption windows or offer last-minute conversion options as the deadline nears.