Robert F. Kennedy Jr.’s food fight is coming to Brussels

Robert F. Kennedy Jr. is taking his campaign against ultra-processed foods to Europe, with Brussels emerging as the next battleground in the global fight against obesity. The MAHA (Make America Healthy Again) movement has helped push ultra-processed foods to the forefront of health policy debates on both sides of the Atlantic. The push could pressure European regulators to consider restrictions or labeling requirements similar to those debated in the United States. Food and beverage companies with major European exposure face potential regulatory and reputational risk as the debate intensifies. Watch for whether the European Commission moves to address ultra-processed foods in upcoming nutrition or food-safety policy proposals.