AJet's $29 discounted ticket campaign

AJet launched a winter ticket campaign offering fares from $29 before taxes on flights departing Turkey. The discount applies to bookings made during the promotional period for travel in the winter season. AJet, Turkish Airlines' low-cost subsidiary, is using the campaign to stimulate demand during the slower winter months. The $29 starting price excludes taxes and fees, so the final cost to passengers will be higher. What to watch next is whether the promotion lifts AJet's winter load factors and whether rival carriers match the pricing.