The obligation to take out insurance during shopping has been removed! New rules are in effect

Turkey’s Insurance and Private Pension Regulation and Supervision Agency (SEDDK) has removed the requirement to buy insurance bundled with a product or service at the point of sale, with new rules now in force. The regulation sets an annual cap on insurance premiums and strengthens consumer protections around bundled policies. The change matters because it ends forced add-on insurance in retail and service transactions, a long-standing consumer complaint. What to watch next is how insurers reprice and repackage add-on products, and how the premium ceiling affects uptake and revenue.