[CoinDesk] Former NYSE president says stock issuers hold the key to tokenization as Bullish builds its platform

Bullish, the digital asset platform, is betting that stock issuers—not exchanges or trading venues—will drive tokenization, with newly appointed President Stacey Cunningham, former head of the NYSE, pointing to the company's planned acquisition of Equiniti as central to that strategy. The deal would give Bullish a transfer-agent and issuer-services footprint that connects public companies directly to tokenized equity offerings. Bullish is building out the platform as tokenization of traditional assets gains traction across crypto and mainstream finance. The Equiniti acquisition is the key milestone to watch, since it would determine how quickly Bullish can convert issuer relationships into on-chain products.