Only 3% of American adults are 'very/extremely' familiar with tokenized assets

Only 3% of U.S. adults say they are "very" or "extremely" familiar with tokenized assets, while 90% report being "not very" or "not at all" familiar, according to an Ipsos survey of 1,545 U.S. adults conducted September 8–16, 2026, for the DeFi Education Fund, with a margin of error of ±2.8 percentage points at a 95% confidence level. Breaking down the responses, 69% said they were "not at all" familiar, 20% "not very" familiar, and 6% "somewhat" familiar, with figures rounded to whole numbers. The results suggest tokenization—spanning tokenized treasuries, real-world assets and blockchain-based funds—remains a niche concept for the mainstream U.S. investing public despite growing institutional interest. The survey's narrow familiarity base matters because retail adoption of tokenized products may lag the infrastructure buildout by major asset managers and chains. What to watch next: whether education initiatives tied to the DeFi Education Fund and upcoming tokenized product launches shift awareness beyond the current single-digit core.