Brussels takes on the evils of online commerce

The European Union proposed new rules to fine companies that use manipulative online tactics such as dynamic pricing and addictive design to push consumers into purchases or higher spending. The rules target practices that exploit behavioral biases, including personalized pricing and interfaces designed to keep users engaged longer. Companies found in violation would face financial penalties under the proposal, though the article does not specify the fine amounts. The move matters because it extends Brussels' regulatory reach into everyday e-commerce, potentially reshaping how retailers design pricing and user interfaces across the bloc. What to watch next is how the proposal moves through the EU legislative process and whether fine levels and scope are tightened or softened.