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Amazon is expanding its product-data collection to cover nearly every item sold worldwide, a move aimed at strengthening its position against Google and emerging AI shopping tools. The effort centers on amassing broad catalog and pricing intelligence across retail categories rather than only its own marketplace listings. The initiative matters because product data is becoming core infrastructure for AI-driven shopping assistants and search, where Google already holds an edge. What to watch next is how quickly Amazon converts that data into AI shopping features and whether rivals gain similar access to third-party retail data.

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