Snapchat surpasses 30M paid subscribers

Snapchat has surpassed 30 million paid subscribers, the company said, roughly a year after it capped free storage for its Memories feature and began charging $1.99 per month for extra storage or a Snapchat+ subscription to retain saved content. The milestone underscores how the platform has converted a storage policy change into a recurring-revenue stream, strengthening its position in the social-media subscription race. The figure reflects subscriber growth rather than total users, and Snapchat has not disclosed how much revenue the paid tier generates. Watch for further disclosure on Snapchat+ revenue and churn as the company seeks to diversify beyond advertising.