Quietly became Turkey's largest international gastronomy brand

HuQQabaz, the restaurant brand developed under Atasay Group’s Q Food & Beverage unit, has grown to 33 locations across 10 countries within a decade and now serves more than 8 million guests annually, making it Turkey’s largest international gastronomy brand. Founder and board member Mehmet F. Yağlı attributed the expansion to responding to a market need at the right time. The milestone highlights how a Turkish food-and-beverage operator has scaled internationally while remaining largely under the radar. The company did not disclose revenue or investment figures. Next, watch whether HuQQabaz extends into additional markets and whether Atasay Group folds further dining concepts into the Q Food & Beverage platform.